Your live webinar was excellent and concluded perfectly. Now you are wondering how to attract additional viewers after the webinar has ended. Or perhaps you consider turning your webinar into an audio podcast to attract more listeners. Well, you’re in the right place to learn about webinar repurposing.
Webinar repurposing is growing. There are several reasons, but the most significant reason is that marketers want more value from their webinars and webinar platforms.
Repurposing your webinar is a strategy to maximize the value of your initial contents. Rather than letting your webinar contents fade away, you can transform it into various forms of content that reach a broader audience.
In this article, we’ll explore what webinar repurposing content is, why you should repurpose, and how to repurpose it effectively. We’ll also explore the content types you can make when you repurpose your webinar content to make it more appealing for your audience.
What is Webinar Repurposing?
Okay, so what is webinar repurposing? Let’s go back to the definition of content repurposing. Basically, content repurposing involves republishing old information of contents in different formats to reach a new audience. The same also applies with webinars, where the webinar organizers reuse information by translating it into audio, video, and visual formats to reach a wider audience.
Webinar repurposing converts live or recorded webinars into several formats for sharing across platforms. It’s not limited to one video but also blog posts, social media posts, podcasts, email campaigns, and more.
It’s important to know that repurposing is different from sharing content. Repurposing entails editing or formatting the content, such as recapping a virtual event in an email newsletter.
Why Should You Repurpose Webinar Content?
Webinars are invaluable. Your audience’s interaction validates their insights and quotes. Most significantly, creating these insights and quotes requires time, energy, and several teams.
So why do you keep all that value in one format?
One of the major benefits of repurposing webinar content is to increase content visibility. For example, say your webinar draws 1,000 participants, but you want to reach 1,500. Turning sessions and takeaways into new material might help you reach that goal. You can then effortlessly publicize it across different channels.
Repurposing webinars also helps you to:
- Boost SEO with keyword-rich blog material.
- Expand the content schedule with less effort.
- Increase the lifespan of your webinar.
- Reinforce messaging across channels.
As we already know, the webinar is your main story, and repurposing turns your webinar content into micro-stories for every channel your audience uses.
How to Repurpose Your Webinar Content
Repurposing webinar content means adapting it to a different format or audience, such as:
- Channel or platform
- Content format
- Buyer’s journey stage
Remember the purpose and goals of repurpose content. The main message should remain consistent. You can add more information to make it useful for webinar attendees.
Some of the top webinar tools allow you to repurpose your full-length webinar for other platforms or buyer’s journey stages.
7 Proven Ways to Repurpose Webinar Content
Understanding how to generate leads with webinars involves maximizing your content’s lifespan through strategic repurposing. Here are 7 proven methods:
1. Blog Posts
Webinars contain a fully packed of insightful information, but not everyone has the time to watch them in their entirety. This is where blog posts help.
You can simplify important webinar points by writing them down. Blog posts let you build on webinar topics, provide insights, and link to related resources.
Blog posts should be divided into sections and subheadings and accompanied by charts and graphics. One webinar can generate numerous blog posts, providing a continual stream of content to captivate readers.
2. Social Media Posts
Social media thrives on short, compelling material, making it ideal for webinar excerpts. Social media snippets are bite-sized copies of your webinar’s best moments, such as a 30-second video highlight, or short reels.
Use intriguing captions and hashtags to reach your audience online. Consider sharing a clip of a thought-provoking Q&A question or the session’s highlights. This method keeps content fresh and shareable.
3. On-Demand Webinar
The webinar doesn’t have to conclude after the live session ended. Making it on-demand lets users watch your material whenever they want.
Create a registration page so the users can sign up to watch the webinar recording and follow their interactions. Timestamps, downloadable resources, and transcripts improve on-demand experiences. This approach makes your webinar evergreen, increasing its value and reach beyond the live event.
4. Podcast
You can turn your webinar audio into a podcast, which is growing in popularity. You can remove the video, clean up the audio, and make a captivating intro.
You can reach listeners instead of viewers with a podcast. People who are keen to learn while traveling, exercising, or doing housework will love it.
5. Guide or Ebook
Create a guide or ebook from your webinar content for long-term value. Putting the essential takeaways, supplementary research, and practical recommendations into one document makes it useful and professional. Offering free downloads in return for email addresses makes ebooks excellent for lead generation.
6. Infographic
Infographics help simplify your webinar’s content. Statistics, processes, and step-by-step directions work well with them. You provide your viewers a brief, visually appealing summary instead of hours of webinar material. You can also share infographics on your website, social media, or email campaign.
7. Newsletter
You can use the content from your webinar in your newsletter. Include a webinar takeaway, a short video, or a testimonial to re-engage your subscribers. Newsletters are personal and arrive in your audience’s email, making them ideal for webinar promotion.
Highlight an exciting moment or practical tip and include a clear call to action, like watching the replay or registering for your next session.
Read More: How to Create Engaging Content with an AI YouTube Video Maker
Webinars Are Just the Beginning of the Journey
Your webinars can keep going even after the session ends. Every webinar can become a multi-channel campaign with the correct tools. Digital marketing teams may save time, expand reach, and maximize content value by repurposing webinars.
After repurpose your webinar content, evaluate to determine what works and what doesn’t. Don’t be afraid to do A/B testing and optimize your repurposed content. If something isn’t working, ditch it and focus on what your audience likes.
