Mastering Brevo Email Templates: Easy Steps To Build Stunning Campaigns

When someone says, “I have THE MOST AMAZING email marketing trick to share with you,” and then makes you wait through a 45-minute webinar just to learn they’re talking about—wait for it—using templates.

I have a friend who does this with gossip. “Oh, I have to tell you about Gina…” she’ll say, voice dropping to a whisper. “But it needs to stay between us.” Then she hits me with: “It’s too much to get into. I’ll tell you when we talk.” And suddenly, I’m agreeing to dinner at 5:30 pm like some kind of retiree.

So, let me not be that person. No dangling of obvious information. 

Let’s just get straight to it: Brevo email templates are easy to create fully responsive and beautiful emails in a few minutes. Without the repetitive grunt work. Because, no one here wants to rebuild their email campaigns from scratch every single time.

Today, we’re walking you through the deliciously simple process of creating Brevo email design templates, from setting up your brand kit to saving and reusing custom templates. Once created, your template becomes reusable after making it, thus eliminating the need to begin from the start each time.

First, Understand Brevo Email Templates

Use Brevo email template services or do it in-house, Brevo has preconfigured and pre-built email templates that are easy to customize and set up. Their 48 email templates are all responsive and look right out of the designer’s portfolio. They’re ready for you just to input your copy and customize colors as needed. No fuss about spacing, alignment, or image sizes before you can use these preset designs to build your email campaigns.

Types of Brevo Email Design Templates Available

Several templates are available in Brevo. 

• Drag & Drop Editor Templates: Intuitive interface for the visually-minded who prefer to see exactly what they’re creating. Point, click, drag. Done.
• Prebuilt Layouts: Ready-made email template designs that you can quickly make your own. Newsletters, promotions, “sorry we messed up your order” apologies—they’ve got one for every occasion.
• Custom HTML Templates: This one is for code-savvy marketers. Upload your own HTML code to create fully customized Brevo email design templates.

The “Get It Done” Guide to Brevo Email Templates

Let’s break this down into bite-sized steps that won’t leave you reaching for the chocolate halfway through—

Step 1: Set Up Your Brand Kit in Brevo

Before you start working on Brevo email templates, spend a few minutes to lock in your brand kit. So that every email you send inherits your brand-specific markers. 

1. Upload your logo. Add your logo to ensure it appears prominently in your emails.
2. Specify the primary and secondary colors and preferred fonts for your brand.
3. Add social media links to encourage engagement and connect with your audience on multiple platforms.
4. Set fallback fonts when email clients decide to boycott your primary fonts.

Once your brand kit is set up, Brevo can automatically populate your templates with these assets, saving you time and effort.

Step 2: Log Into Your Brevo Account

Log into your Brevo account and head to the dashboard. Look for “Campaigns” in the left sidebar, then click “Email.” 

Hit the “Create an Email Campaign” button and give it a name that future-you will understand. Something better than “Test2_final_ACTUALLY_FINAL_v3.”

Choose “Regular” if you’re not using A/B testing. A/B testing is available with a paid plan. It lets you test different email versions to see what performs better. For template creation, however, the regular option works perfectly fine.

Step 3: Create a New Email Campaign

It starts with setting up campaign basics—

• The first configuration you’ll need to complete is the sender information.

Click on “Manage Sender”, and enter the email address you’d like to use as the sender.

A business email account provides a more professional appearance than personal Gmail or alternative free email providers when sending messages. Your professional appearance grows when you use a business email address, which helps recipients develop trust in you.

Set your profile display name —either your real name or your brand name. Click on “Save.”

• Follow by selecting all recipients who will receive your campaign.

Use the “Add Recipients” option to select contacts from your current contact lists or segments. Advanced options in the section let you specify which groups receive your message or which individuals should be excluded from receiving it.

After choosing your recipients, click “Save.”

• Now, move on to the subject line and preview text. These are the first two things your subscribers will see in their inbox, so craft them with all your heart.

They should match the email content. Keep them professional and engaging. You may also use AI suggestions, if available in Brevo, to generate catchy subject lines. Once both fields are filled, click “Save.”

Step 4: Design Your Brevo Email Design Template

Click “Start Designing” and browse the template gallery. Since we’re creating a new template, choose any layout that aligns with your vision. Preview templates to find one that you like. Once satisfied, click on “Use Template.”

Now you’re in Brevo’s editor, which is refreshingly intuitive. 

Here are a few things you can do inside the editor:

• Change Text: Simply click on any text block to edit it.
• Replace Images or Logos: Click on image sections to upload or change files.
• Modify Background Colors: Customize your email’s look by adjusting colors and layout.
• Add New Blocks: You can insert new elements like columns, dividers, and social links.

If you haven’t set up your brand in Brevo yet, you might be prompted to do so for certain changes like logo uploads.

Customize the email to match your brand’s style and tone. For instance, change background colors to make your email stand out or add unique touches that reflect your messaging.

Step 5: Save Your Design as a Brevo Email Template

Here’s where most people mess up—they just save and exit. Don’t be most people.  Instead, click on the three dots in the editor’s top-right corner. Select “Save as Template.”

Give your template a descriptive name, like “My Template,” and confirm. This step ensures that your email design is saved for future use.

Click on “Save and Exit” once you’re done.

Step 6: Reuse Your Custom Template

Next time, you need to send an email:

• Create a new campaign, go to the design section.
• Click “My Templates”.
• Find your saved masterpiece by name.
• Make campaign-specific edits. Change the text, update links, and swap out images.
• Send and celebrate the time you just saved

Even if the preview looks glitchy (technology, am I right?), your template is there if you named it properly.

Read More: How to Find High-Quality Leads Without Cold Calling

Wrapping Up

Unlike my gossip-dangling friend, I’ve given you all the information upfront—no 5:30 pm dinner required. Now you know that creating Brevo email templates is simple, intuitive, and super effective for streamlining email marketing. 

Use your templates to–

• Make subscribers instantly recognize your emails in their crowded inbox.
• Build repeatable designs that cut your email production time.
• Bring your A-game for branding.

Start experimenting with your campaigns today, and if you ever get stuck or want to bounce off ideas, don’t hesitate to ask questions or share your thoughts.