Randomly visit the websites of a few marketing data providers and companies. What have you observed? Most of them claim to have the “best” data, right? However, they don’t make it easy for you to verify this claim.

Some providers do include some statistics and case studies demonstrating how their data improved the outcome of a specific campaign. However, once you decide to test out the data, you realize that a large number of their datasets are incomplete or outdated.

If you dig deeper, you’ll realize that some even fail to meet the required compliance obligations. But, they still go ahead and claim to be fully compliant. 

So, how can you determine the best marketing data providers and companies? Keep reading this piece to the end. We’ve done the heavy lifting for you and ranked the top marketing data providers in 2025.

Top Marketing Data Providers, 2025 

While past top marketing data providers‘ lists focus on service quality or the features the providers have to offer, we are going to focus on data quality and compliance standards. After a thorough assessment process, these providers came top: 

• BrightData

Running an eCommerce business? Perhaps you are an SEO specialist, market researcher, or market analyst of an eCommerce business. If so, BrightData is the data provider you need. Why?

BrightData has invested in web data extraction. They offer web-scraped datasets for both B2B and B2C brands across industries, mainly e-Commerce. Their datasets include social media metrics, SERP metrics, market segmentation data, and lead generation data.

If you want real-time web data for marketing, they are the ideal provider. This is because of their vast proxy network and web scraping infrastructure. Their reliable scraping engines collect data at scale, structure it into popular formats like CSV, HTML, and JSON, easing the process of integrating their data pipeline to yours. 

Not forgetting, BrightData is known for its commitment to compliance. They are CCCPA and GDPR compliant, strictly collecting public records and not personal data. Moreover, they have clear and transparent Data Protection Addendum, Acceptable User policy, and privacy policies. 

• Coresignal

Next up, we have Coresignal — a marketing data provider that focuses on providing company firmographics data. The data includes company founding date, size, industry, tech stack, location, employee data, and job posting.

If you are in the B2B space, Coresignal should be among the data providers to try out. They host over 3 billion public records with a historical footprint of 9 years. Plus, they update their data stores regularly or in real-time.

Their structured and up-to-date firmographics data is ideal for market research, forecasting trends, competitor analysis, and spotting gaps or opportunities. And, you have little to worry about integration and compliance.

Coresigal has self-service tools and APIs like company, employee, jobs data APIs, facilitating smooth data access. They are also fully compliant with CCPA and GDPR standards, collecting publicly available business-related data only.  

• Bombora

Want to know who’s more likely to buy your product or service in the B2B market, Bombora has the marketing data you need. They collect their B2B data from about 5,000 plus B2B publishers, with priority and exclusive access to about 80% of this number.

They focus on collecting firmographics details, demographic data, and coverage on specific B2B topics. Analyzing this vast set of data, especially using AI and machine learning, makes it possible for them to spot surging topics.

In short, they filter through multiple discussions around 12,000 to 18,000 B2B topics, creating behavioral patterns out of what companies are mostly searching for. From studying the patterns, they can tell demand movements.

You rarely have to worry about compliance. For Bombora to access data from the B2B publishers, they must obtain consent from the publishers. The publishers can track and terminate consent as per the GDPR/CCPA regulations.

• Skydeo

If you frequently run B2C social, mobile, programmatic, and CTV ad campaigns, Skydeo has the data you need to enhance audience segmentation and targeting. B2B marketers also benefit from Skydeo’s firmographics data. 

Skydeo gives you access to a data pool of about 30,000 custom audience segments across 320 million individuals. You also have select graphs highlighting changes in purchases, app usage behavior, job postings, and more. They also include a shopping graph, detailing changes in consumer purchases.

To enhance data accuracy and consumer targeting, they have partnered with Astra to enrich their datasets with privacy-first consumer data. They also have an identify resolution tool for high-precision B2C and B2B consumer targeting.

Using their solutions is pretty straightforward, especially through the Skydeo Audience Manager(SAM) platform. You can explore, visualize, and analyse audience segments right on the platform. Their graph-based solutions are separated from the other services to ease navigation, too. 

When it comes to compliance, Skydeo sources data directly from opted-in mobile devices. The users consent to data extraction and monitoring, with the right to delete specific data or control what data Skydeo can collect. 

• AnalyticsIQ

AnalyticsIQ caters to B2C and B2B brands, specifically those that want to personalize their campaigns.

If you are a B2C brand, you get consumer marketing datasets with data points from about 264 million people. These datasets include data around consumer lifestyle behaviors, psychological drivers, demographics, and consumption patterns to facilitate personalization.

For B2B brands, AnalyticsIQ uses data, including professional–level data and firmographics, to tell what’s motivating a certain company to make a specific decision.

To strengthen personalization, they also use online and offline data points to link personal and professional profiles. This way, you can personalize campaigns through various channels such as direct mail.

In addition to facilitating personalization, they also protect your brand’s reputation through ethical and transparent data sourcing. They only collect publicly shared data. If a user wants to delete their data from AnalyticsIQ’s databases, there is an easy step-by-step process for that. 

Read More: From Code to Content: Integrating Smart Software into Digital Projects

 

Wrapping Up!

And there you have it! Top marketing data providers in 2025. You don’t have to be overwhelmed when selecting a marketing data provider any more.

Start by outlining the type of data you need. This can be firmographics, purchase history, location insights, B2B prospecting, or consumer behavior insights.

Once you know what you want, start testing the services of each of these providers. While doing so, consider data coverage and depth, data accuracy, compliance and ethics, integration systems, support, and provider reputation. 

With regulations like CCPA and GDPR, you can’t ignore compliance. Before committing long-term, ensure your provider sources data legally. This way, you get to focus more on enhancing the performance of your marketing campaigns rather than dealing with PR issues simply because you used data obtained through sketchy means.