For the online shopping industry, improving customer experience might be one of the biggest goals for achieving growth. Creating a great customer experience is crucial for a brand. It helps build trust and loyalty. Happy customers will return to buy the same thing or try out new products. They’ll also tell others about their experience. This can boost your revenue and strengthen your brand. Ultimately, it gives you a competitive edge.
Every other industry, involving healthcare, finance, manufacturing, and even search engines, is utilizing AI. In e-commerce, learning technologies and algorithms are more important than human-like robots. By using customer and business data to make better decisions and forecast future trends, artificial intelligence (AI) helps online retailers improve the customer experience both on and off their websites.
E-commerce companies are using artificial intelligence (AI) for various tasks. From product recommendations to customer service improvements and logistics automation, businesses are adopting AI and typically seeing a revenue growth of 10–12%. It is expected to reach 21% of overall retail sales by 2025. As online shopping grows, AI will be needed to meet customer expectations.
In this article, we’ll examine some of the best AI tools for improving the shopping experience.
What Is AI In E-commerce?
AI in e-commerce is all about using smart tech to make online shopping better. It helps businesses do things like answer customer questions, suggest products people might like, keep track of stock, and come up with better ways to market their stuff. It’s a behind-the-scenes helper that makes everything run more smoothly.
Online stores using AI often have happier customers because shopping feels more personal. Operations run smoother with automated stock control, and sales improve through focused marketing. They can also use AI chatbots to assist customers anytime, predict what products will be needed, and detect fraud more easily.
How AI Can Be Used To Improve Customer Experience
AI can enhance various aspects of your e-commerce business, from personalized product recommendations to chatbots and virtual assistants.Â
Customized Product Suggestions
AI uses consumer information, such as browsing and purchase history, to make personalized product recommendations. To suggest pertinent products, for example, NLP-based AI can examine customer language and images.
Virtual Assistants and Chatbots
These AI chatbots answer customer questions. Users can ask for help in placing orders and receive personalized support. Chatbots work 24/7, reduce costs, and make the customer experience smoother. They also gather important data and speed up checkout.
Fraud Detection and Prevention
AI analyzes transactions in real-time. It looks for unusual activity like large transfers or charges from strange locations. When it finds something odd, it flags it for review.
Inventory Management
AI uses past sales to predict what you’ll need. It tracks inventory in real-time with sensors and RFID tags. From stores or warehouses, it knows what you are selling. It can reorder items automatically and alert suppliers while helping plan for shipping or delivery delays. It also supports tracking real-time performance to ensure inventory levels are continuously monitored and optimized for demand.
Dynamic Pricing
AI adjusts prices based on demand and customer behavior. It watches competitors and helps you find the right time to offer discounts. It also figures out the smallest discount needed to make a sale.
AI gives multichannel retailers flexibility in pricing. For example, if you sell on your website and Amazon, you can lower prices on Amazon during peak purchasing activity.
Additionally, AI supports assortment intelligence. AI optimizes product variety based on insights about your offerings and competitors. This makes it easier to adjust selection and pricing, ensuring your customers always get the best deal.
Generative AI
Generative AI involves advanced artificial intelligence programs that can produce new content such as text, images, audio, or video using a prompt or input from the user. Among the most well-known generative AI tools are:
Invideo AI: A Generative AI tool that helps brands create compelling video content. It’s particularly useful for making UGC ads (user-generated content ads) that drive higher engagement and authenticity in e-commerce marketing.
ChatGPT: A language model designed to produce human-like text responses.
DALL-E: An image generation model that creates visuals from textual descriptions.
Visual Search
Visual search is one of the most powerful yet often overlooked AI tools in e-commerce. Rather than typing out keywords, customers can just upload a photo to find lookalikes or coordinating products. Applications such as Pinterest Lens allow you to take a photo of your environment and discover related pins and products similar to what is photographed. Wayfair helps match the furniture and decoration by analyzing designs and spatial details in the photos.Â
In this way, AI can help to remove the hassle of describing looks with words. Users may find discovering a product much easier. This will boost conversion rates.Â
Voice Commerce
Voice assistants just make everything so much easier. It is the new exciting frontier in the world of e-commerce. Walmart and Google team up for voice-based grocery shopping with smart suggestions. Even Amazon Echo lets you order with your voice, get recommendations, and reorder in a snap. Voice assistants make shopping chats feel natural and easy.Â
AI Tools For E-commerce in Marketing And AI
Bloomreach
Enables personalized product recommendations, optimizes search results, and automates marketing campaigns.
Surfer AI
AI-driven content optimization for search engines, boosting organic traffic and sales via content audits.
Optimonk
AI-powered platform creating personalized pop-ups and A/B tests to improve conversion rates and sales.
AI Tools For E-commerce Customer Experience
AI Wishlist
Uses browsing data, visitor profiles, and sales trends to predict purchase intent, displaying viewed products in a notification feed ranked by purchase likelihood.
Lyro by Tidio
Provides 24/7 customer support and shopping assistance, handling queries from product recommendations to order tracking.
AI Tools for Supply Chain Management And E-commerce Inventory
Salesforce Einstein
Gives helpful insights so businesses can make smarter decisions about inventory and keep their supply chain running smoothly.
Blue Yonder
Delivers supply chain solutions to boost efficiency, including demand forecasting and inventory optimization.
AI Tools For Creating E-commerce Product Descriptions
Jasper
AI content generator aiding in product descriptions, marketing copy, and other content to streamline product development.
Inriver Inspire
Uses AI and Inriver PIM data to quickly create product descriptions, social media posts, SEO keywords, and more.
Future of AI in E-commerce (What Can We Look Forward To)
AI is increasingly used in online shopping and is expected to have a positive future. Automation will save costs for online businesses and provide enhanced shopping experiences. Companies will be able to implement AI in e-commerce, which will provide consumers with a much easier shopping experience, aided by AI chatbots, virtual assistants, product recommendations, etc.
Read More: 9 Best Referral Program Examples for Ecommerce in 2025
Conclusion
To sum up, offering an excellent shopping experience is crucial for the success of e-commerce. Knowing this value improves sales and strengthens brand loyalty. Customer expectations will rise as AI finds its way into e-commerce more and more. Businesses gain from the capacity of AI to customize shopping experiences to suit customer needs, which drives industry growth. As AI grows further, e-commerce is bound to experience major shifts.
