ou’ve got targets to hit, a CRM that’s looking emptier than you’d like, and a list of stale contacts that just aren’t biting. Every B2B sales rep is familiar with these frustrations, especially after spending valuable hours hunting down decision-makers.
Fortunately, the days of having to wade through massive contact directories are long behind us. The right B2B lead finder tool will not only provide responsive contacts but also match generated leads with the objectives of your campaign.
Let’s walk though six platforms that can help you pinpoint your ideal customers, reach them reliably, and grow your sales pipeline without wasting resources.
1. Instantly
The cornerstone of Instantly’s lead generation capabilities is Supersearch. This feature optimizes the process of interacting with a large lead database. With its advanced AI-powered filters, you get access to companies that align with your campaign objectives and contacts that won’t waste your time. In addition, Instantly’s one-click enrichment provides additional contact information, such as phone numbers, LinkedIn profiles, and business emails.
Instantly Key Features
- Email account rotation:Reach as many targets as possible without risking your account by distributing your emails across different accounts.
- Personalize leads with AI: Use Instantly’s AI to craft an ideal customer profile from simple prompts, then feed your ICP to the lead database to find high-quality leads.
- AI web researcher:Look through company websites for the information you need using Instantly’s Web Researcher.
- Advanced filters:Find warm, responsive leads using advanced filters that closely match your search results with client profiles.
Instantly Pricing
- 14-day free trial
- Growth:$47/month.
- Supersonic:$97/month.
- Hyper Credits:$197/month.
Instantly Pros
- Affordable pricing plans.
- Massive B2B lead database with 450 million+ contacts.
- Advanced deliverability tools that enhance inbox placement.
- Supersearch allows for intelligent lead finding, saving campaign time.
Instantly Cons
- No built-in CRM for managing long-term customer relationships.
2. Kaspr.io
Kaspr.io streamlines the process of obtaining essential contact information from LinkedIn using its Chrome extension. This tool gives you access to business phone numbers, emails, and other relevant information, displayed on the easy-to-navigate dashboard.
Kaspr.io Key Features
- Lead management dashboard:Keep track of your leads via the user-friendly Kaspr.io dashboard.
- Bulk data enrichment:Get the most out of your lead list with bulk enrichment, saving time otherwise spent manually updating contact information.
- CRM integrations:Integrate Kaspr.io with your favorite CRM and pipeline management tools for a seamless user experience.
Kaspr.io Pricing
- Free plan available
- Starter: $65/month
- Business: $99/month
- Enterprise: Custom pricing and package.
Kaspr.io Pros
- Free plan to try out its features.
- Customization possibilities with the contact extraction function.
Kaspr.io Cons
- No campaign management functions.
- No lead database, relies on LinkedIn for generating contact data.
3. LeadFuze
LeadFuze is great for sensitive campaigns that require high-quality, verified leads. With its multi-step verification process, each of the 300+ million contacts in its database is a connection waiting to happen. Since it’s solely a lead database, LeadFuze works best for users that want to retain their existing tech stack, all you need is a license to the database.
LeadFuze Key Features
- Direct access to a verified database:Access a massive database of over 300 million verified contacts.
- Relevant lead filters:Find your ideal business profile using filters such as revenue, net worth, and income range.
- Easy integration:Use the large database with your team’s existing tech stack, including CRM, cold email platform, and pipeline management software.
LeadFuze Pricing
No publicly available information on pricing.
LeadFuze Pros
- Built-in data verification.
- A large dataset that can be used with almost any software.
LeadFuze Cons
- License only provides access to the data set, no supporting features.
- Requires third-party software and platforms to make use of the dataset.
4. ZoomInfo
ZoomInfo offers quality data on an international level, with a focus on buying signals and connecting B2B professionals with the right leads. With the powerful Copilot at your disposal, you can audit potential business partners by writing prompts like “What are the current weaknesses of x,” and working from there.
ZoomInfo Key Features
- Account-based marketing:Engage with the right accounts at the right time using AI-powered tools that monitor leads and report in detail.
- Cross-channel advertising:Reach even more people by sourcing leads from different channels, based on company insights and buying signals.
- Web-form enrichment:Track website visitors using web forms to capture contact information.
ZoomInfo Pricing
No publicly available information on pricing.
ZoomInfo Pros
- Multi-layer, real-time verification system for collected data.
- A large lead database with over 260 million professional profiles.
ZoomInfo Cons
- High-feature density. It can be overwhelming for newer users.
- Lack of price transparency can make it difficult to estimate the value to your workflow.
5. LeadPages
Build your list of engagement-based leads using LeadPages’ conversion tools, such as pop-ups, lead meters, and more. Combine these tools with your business website, and you gain access to vital contact information from customers and prospects who visit your platforms and fill contact forms.
LeadPages Key Features
- Landing page builder:Build and publish beautiful, high-converting landing pages using the built-in landing page tool.
- Track generated leads:Manage lead information and see which magnet successfully captured the contact information on the lead dashboard.
- Connect to other marketing platforms:You can feed the leads gathered through your webpages to other marketing platforms.
LeadPages Pricing
- 14-day free trial available.
- Standard: $49/month
- Pro: $99/month
- Custom: Custom pricing and package.
LeadPages Pros
- Code-free website and lead funnel creation.
- Able to enrich leads gathered from landing pages.
LeadPages Cons
- No dedicated lead database to draw data from.
- Expensive pricing for additional team members and lead enrichment features.
6. LeadsGorilla
LeadsGorilla understands the need for location-based B2B lead finding, targeting freelancers, entrepreneurs, and small businesses. With this lead-finder tool, you can specify your preferred region and gain access to decision makers within your chosen range.
LeadsGorilla Key Features
- Real-time self-updating database:Contact and business information drawn from popular platforms like Google and Facebook.
- Global and local reach:Pick your leads by location and other relevant filters.
- AI-powered lead scoring:AI tool identifies and scores local businesses based on their need for specific services.
LeadsGorilla Pricing
- LeadsGorilla Starter:$97/year
- LeadsGorilla:$127/year
LeadsGorilla Pros
- Comes with tutorials to help new users.
- A 30-day money-back policy allows you to recoup if it isn’t a good fit.
LeadsGorilla Cons
- Focus on small businesses, limiting the scope for enterprise users.
- No monthly charging scheme, forcing you to commit for a year.
Read More: Mastering Lead Nurturing Automation Strategies for Business Growth
Key Takeaways
There’s no shortage of B2B lead generation tools out there, but each tool in this list comes with a unique strength that gives it an edge over competitors:
- ioexcels at extracting leads from LinkedIn.
- LeadFuzewants to integrate with your existing setup.
- ZoomInfois best for enterprises with a focus on buying signals.
- LeadsGorillaoffers lead generation for local small businesses.
- LeadPagesprefers to organically generate leads from landing pages.
When it comes to finding, enriching, and outreaching verified leads with strong deliverability, there’s no better choice than Instantly. Catering to all users from solopreneurs and small businesses to large, multi-team enterprises, this all-in-one tool has something for everyone.
Give Instantly a try today and see how it can transform your cold outreach into guaranteed conversions.
